SMS Consent Policy

Last updated: July 2026
About this policy Fluffboard (fluffboard.com) is a SaaS platform that provides independent pet grooming businesses with a dedicated local phone number and AI-powered SMS tools. Each grooming business using Fluffboard is the direct sender of SMS messages to their own clients. Fluffboard operates as the technology platform (ISV) enabling this messaging. This policy describes how end users (pet owners and grooming clients) opt in to receive SMS messages from grooming businesses that use Fluffboard.

How clients opt in to receive messages

Clients of grooming businesses using Fluffboard provide consent through one of two explicit opt-in methods. No messages are sent to any client who has not opted in through one of these methods.

Method 1 — Text-initiated opt-in (inbound)

A client opts in by texting the grooming business's dedicated Fluffboard phone number directly. By choosing to initiate the text conversation, the client provides active consent to receive replies from that business. This is the primary opt-in method.

The very first automated reply sent to any new contact always includes the following disclosure:

Exact opt-in disclosure text sent to every new contact "Hi, you are texting [Business Name]'s automated receptionist powered by Fluffboard. Reply STOP at any time to opt out of messages. Msg and data rates may apply."

Method 2 — Verbal or in-person opt-in

When a client books an appointment by phone or in person, the groomer verbally informs the client that Fluffboard will send automated appointment-related text messages — including reminders, confirmations, and follow-ups — to the phone number provided. The client verbally agrees before their number is added to the system.

No phone number is entered into Fluffboard without the client's explicit verbal agreement. Grooming businesses are contractually required to obtain this consent as a condition of using the platform.

Types of messages sent

Clients who have opted in may receive the following types of messages from the grooming business:

Hi, you are texting Happy Paws Grooming's automated receptionist powered by Fluffboard. Reply STOP at any time to opt out. How can I help you today?
Hi Sarah, this is a reminder that Biscuit's full groom is scheduled for tomorrow, Saturday July 20 at 10 AM at Happy Paws Grooming. Reply STOP to opt out of reminders.
Hey Sarah, Biscuit may be due for their next groom. Would you like to book an appointment? Reply STOP to stop receiving these messages.
Hi Sarah, we noticed you missed your appointment today. We would love to reschedule Biscuit when you are ready. Reply STOP to opt out.
Hi Sarah, thank you for bringing Biscuit in today. We hope the groom went great. Book again anytime by texting us here. Reply STOP to opt out.

Message frequency

Message frequency varies based on appointment activity. Most clients receive between 1 and 4 messages per month. Clients who actively text the business may receive more frequent replies as part of normal conversation.

Message and data rates

Standard message and data rates may apply depending on the client's mobile carrier and plan. Fluffboard does not charge clients for messages.

Opt-out, help, and keyword responses

The following keywords are supported on all Fluffboard-powered numbers:

Keyword Action Response sent to client
STOP Opt out — no further messages will be sent "You have been unsubscribed and will receive no further messages from this number. Reply START to resubscribe."
CANCEL, QUIT, UNSUBSCRIBE, END Same as STOP Same opt-out confirmation
START Re-subscribe after opting out "You have been re-subscribed to messages from this grooming business. Reply STOP at any time to opt out again."
HELP Get support information "For help, contact your grooming business directly or email cameron.intucid@gmail.com. Reply STOP to opt out."

Opt-out requests are honored immediately. Once a client replies STOP, no further messages are sent from that number to that client unless they re-subscribe by replying START.

Groomer responsibilities

Grooming businesses using Fluffboard are responsible for:

Privacy and data handling

Client phone numbers collected through Fluffboard are used solely to send the messages described above on behalf of the grooming business the client has an existing relationship with. Phone numbers are never sold, rented, or shared with third parties for marketing purposes. See our full Privacy Policy for details on how data is handled.

Platform information

Fluffboard is a product of Intucid. This SMS consent policy applies to all grooming businesses using the Fluffboard platform to send messages to their clients.

Website: fluffboard.com
Privacy policy: fluffboard.com/privacy.html
Terms of service: fluffboard.com/terms.html

Contact

For questions about this SMS consent policy or to report a compliance concern:

cameron.intucid@gmail.com