Why we built this

Built by someone who watched groomers lose money to silence.

Fluffboard exists because the software groomers were stuck with treated them like an afterthought — buried in features they didn't need, charged extra for the texts they relied on most.

Why Intucid built this

Intucid started by building automation systems for local service businesses — the unglamorous but critical stuff: lead tracking, follow-up texts, booking reminders. Pet groomers kept coming up as the businesses with the most to gain and the least support.

Most grooming software was built for huge multi-location salons with dedicated front desk staff. The reality for most groomers is one person doing everything — washing dogs, answering texts between appointments, trying to remember who still owes a reply.

That's the gap Fluffboard's AI receptionist is built to close — answering the texts you physically can't get to, the moment they come in, not built around features that look good in a sales demo.

"Most groomers lose more money to silence than to bad reviews. A lead who never gets a reply — that's money walking away quietly."

What we believe

Three things we won't compromise on, no matter how big this gets.

01

No surprise fees

Per-text SMS charges are the most common complaint groomers have about their software. Fluffboard's price is the price — no metered messaging, ever.

02

Simple over impressive

We'd rather ship four things that work perfectly than forty that look good in a screenshot. If a feature needs a tutorial, it's not done yet.

03

Built with real groomers

Every feature on this site started as a real complaint from a real grooming business — not a guess about what sounds innovative.

See it for yourself.

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